CitizenME and CitizenYOU = CitizenWE

We launched this our Web site this weekend. Please check it out (and the kids, collaborators and schools we are working with) and let me know what you think. Future blogging will be about our initiative to help kids see their role in our participatory democracy. We are also on Tumblr as Citizen ME Citizen WE and on Twitter as Citizen WE.

Citizens:US at TED 2011

Donna, DK and Maria at TED2011

Donna Cordner, Maria Giudice and I, three of the four principals of Citizen:ME*, were snapped here in Long Beach at the opening gala of TED2011.

With TED’s help, we hosted a dinner for other TEDsters interested in getting kids engaged in active citizenship which included media, web designers, toy manufacturers and entrepreneurs. Each and every one eager to brainstorm about how to have the next generation empowered and inspired to meet its challenges.

TED2011 was phenomenal, as are most TED conferences it seems. You can go to TEDTalks.com and see some of the segments online now. Many if not all will be up eventually. TED has started a new intiative called TED Education which is for kids. If you know of someone else working in this area, they can see a video and register at education.ted.com

*Missing from this shot is Sharoz Makarechi, who is, along with me, co-founder of Citizen:ME.

Citizens:WE

Lori Podvesker, Sharoz Makarechi and DK Holland

Here’s the Citizen:ME team at work when we filmed in a kindergarten class at PS 20 in Fort Greene, Brooklyn. The film will show what Citizen:ME means to kids of all ages. We captured many astonishing moments at all age levels reinforcing the need for creative, interactive civics tools in the public schools. The short video will be released in two months. Photo by Jose Bayona.

Turn me on

I’m not a big fan on design contests. They are usually abusive of entrants, the results unsatisfying for just about everyone: There are lots of losers, only one winner and the judges often wish they’d never agreed to participate.

Bad PR for all.

But THIS year’s NYC Condom package design contest has resulted in a really simple, witty and timely solution. So obviously right!

No you can’t

Hiram Monserrate, New York state senator who is running for office in a special election after being expelled by his colleagues (including fellow democrats) for assaulting his girlfriend, just doesn’t get it.

You can’t beat up women AND you can’t steal logos and slogans, especially from a sitting president.

Monserrate’s defense – anyone can see it’s not the Obama logo. it’s a Q for Queens not an O. Right and the video showing your girlfriend all bloodied up trying to get away from you was not real. She was just having a fit of hysteria. You were actually helping her.

Oy.

Spreading the TEDxcellent branding

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TED is a information/communication phenomena the venue for which blossomed in the last few years from an elitist Monterey, California conference to include a vast level playing field – a broadband audience of hundreds of millions.

TED Talks broadcasts TED Conference segments online to the world – sharing often personal, always excellent 18 minute presentations from very specialized speakers – representing the best and brightest (and the best communicating) in their area of expertise.

The topics are vast and varied but Technology, Entertainment and Design are the main pools from which prized speakers are pulled, hence the name TED.

Currently many TED Talks are translated in over 50 languages (including Urbu and Swahili), by volunteers organized by TED.

TED has taken seriously their mission, their motto: ideas worth spreading. The very dedicated TED team has devoted itself to that mantra in the best way: learning, exploring how to spread ideas – ideas worth spreading.

The next logical step, of course, was to invite people to organize their own TED, on their own turf. So TEDx has been birthed. Adopting the excellent TED branding, TEDx may be licensed for free by qualified organizers. A TEDx may be as simple as a living room of people watching, discussing existing TED Talks to a themed conference with invited speakers. In the past 7 months there have been almost 300 TEDx events in 25 languages, 60 countries. And as many are anticipated in the next 7 months, for a total of 47,000 attendees. There are three TEDx’s in Singapore alone.

I just returned from TEDIndia where I met many whose introduction to TED was through TED Talks and who were organizers of a TEDx in their region. Having been to many TEDs I can see these innovations are changing the audience at TED: ratcheting up the number of attendees (including 120 TED Fellows) dedicated to positive social change.

TED is a small nonprofit owned by the Sapling Foundation run by Chris Anderson, who considers himself, not the owner or controller of TED but rather its curator. This monicher speaks volumes about his egalitarian mission and the future of TED.

Signs of the times #3

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Uncle Sam is the money man.

Signs of the times #2

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Is any comment necessary? I don’t think so.

Signs of the times

Would you buy your home from Russo Realty?

Would you buy your home from Russo Realty?

Talk about bad branding! It’s hard to know what to think about this company. Is this condemned building really the offices of Russo Realty? Or is it one of the houses they are proudly offering up? They also do taxes! What a find.

I went by this site in a mixed use area on my way to IKEA in Red Hook, Brooklyn. It was such a cartoon. I had to share it with you: it’s a true sign of our times.

Un-branding Starbucks

July 25th was the opening of Starbucks big experiment: un-branding. Their new store in Seattle – the 15th Avenue Coffee and Tea – is reminiscent of the original Starbucks down the street. Why are they doing this? One of the big disadvantages of having a megabrand is managing expectations which are megabig: the inevitable limitations that come with success can be stifling.

15th Ave Coffee and Tea

Product segmentation is now a standard strategy for brands yet that’s difficult for a store. How many coffee products can you tout under one small roof before it gets overwhelming? Segmentation offers something for every taste, captures all tastes.

But once you walk through the door, or the thousands of ‘doors’ of Starbucks or MacDonald’s or Gap or Anthropology you expect something and it must be delivered. The brand is reinforced by consistency. There is no way to deviate from the offering or the brand style and still reinforce the brand image.

Control is king. And control can kill. How does a corporation keep growing, keep key talent, build enthusiasm when everything is controlled down to the 1/64th of an inch?

So un-brand. Come up with something so completely different that the blood pulses through the creatives’ veins again. And capture the imagination of the public – again. Felissimo, a very high end Japanese-owned store in an elegant townhouse on 56th Street in New York was such an experiment. Felissimo is also a low-end brand sold in Japan. Its products are sold in Target. It’s hard to know how the high end store has helped the corporation thrive.

Starbucks’ observers are watching carefully as customers shop in the 15th Avenue Coffee and Tea, trying to see what they see during this scientific experiment in un-branding. The retail world is watching to see the results.