Who owns Atlantic Terminal? Daffy’s? How convoluted is that? Chuck E Cheese owns Daffy’s? The mind boggles. What were they thinking?
I was in my car in Brooklyn when I took this shot. Half a block back on Atlantic Avenue I had missed snapping the front of the Atlantic Fed Ex drop off store. You should have seen it, yet another garish, ill conceived branding mess: A thoughtless eye sore. The wrong colors for the Fed Ex logo and right below a mosque too! I promise: I will go back and get it.
Speaking of messy branding. Atlantic Terminal is right across the street from the Atlantic Yards which will (if they actually build it) include a mini city of Frank Gehry sky scrapers. Six acres of tortured, warped forms that make me sea sickness just looking at the models. Another convoluted statement! Frankly, I don’t think Gehry should be allowed to design more than one building in any given location. His style – his brand – is too disorienting. And more than one is overkill. And what happens when they add a Chuck E Cheese’s logo on a Gehry building? How does that work?
By the way, the answer to who owns Atlantic Terminal is – the same guy who wants to own Atlantic Yards, Bruce Ratner (the project is known in the neighborhood as Ratnerville).