I’m not a big fan on design contests. They are usually abusive of entrants, the results unsatisfying for just about everyone: There are lots of losers, only one winner and the judges often wish they’d never agreed to participate.
Bad PR for all.
But THIS year’s NYC Condom package design contest has resulted in a really simple, witty and timely solution. So obviously right!
The last package design was based on the subway graphics, also highly recognition icons.
How many cities produce their own condom package? Six million condoms are distributed for free in NYC. Let’s face it, New York, the city that never sleeps, is one busy place.