RN – an exhibit of nurses’ uniforms by fashion designer J. Morgan Puett (and Mark Dion) 2003.
The really original branders – who are not usually concerned with bottom lines – pave the way (or at least clear the brush) for the more conventional brands. You see this in GAP, Anthropology, Urban Outfitters, Hallmark, Mattel. Almost [...]
I took this photo of a jute bag in 2002. It was being sold in a bazaar in Dharamsala, India. Dharamsala is nestled in the foothills of the Himalayas, overlooking Pakistan and not far from Tibet. It’s home to His Holiness the Dalai Lama (and many of his fellow Tibetans) while they are in exile.
The [...]
Shown above are Rat Pack impersonators of deceased (left to right) Frank Sinatra, Sammy Davis Jr., and Dean Martin.
Dean Martin, TV’s sultan of sloth and infamous Vegas Rat Packer, is making a comeback after fading out of the show biz scene in the 1980s and dying of lung cancer in 1995. Born Dino Crocetti, Martin [...]
I’m headed back to Barcelona – to teach branding for nonprofits at Elisava, the design school – and, in preparing my presentation I keep thinking of Antoni Gaudi: an architect who was considered either insane or a genius in his time – loved or ridiculed yet today, nearly three quarters of a century after his [...]
I stumbled upon Musicians’ Village recently by chance, took these photos and later did a little research to uncover a great story.
When, in the wake of Katrina, musicians of New Orleans were forced to flee the very city they breathed life into, the fear that the spirit of the Big Easy had been dealt a [...]
The new branded Product (Red) campaign (conceived by Bono and Bobby Shriver) is designed to sell Gap clothes, Motorola cell phones, Apple Nanos, Converse sneakers and American Express cards – to benefit The Global Fund’s effort to eliminate AIDS in Africa. The partners have already paid licensing fees totaling $10,000,000 into the fund, money which [...]
Being a big bagged baby spinach consumer myself, I was quite dismayed when news of the E. Coli outbreak hit the media recently. What was I to do? Adult leaf spinach: simply not a good substitute!
The reports on the news showed a familiar label – Earthbound Farm – but I thought ‘Is that my brand?’ [...]
Saying doesn’t make it so. This hotel in Brooklyn cannot deliver on its promise. Sorry. It’s blatantly obvious that the only people ’seeing this manager’ will be those with no other option.
But on a more global, much more complex scale, think about BP’s brand image – including the sunflower logo – which promises alternative natural [...]
Good Magazine is launching this month with a unique subscription offer – one that reflects a nonprofit mentality – your entire first year’s subscription fee of $20 will be donated to the charity of your choice; Gutsy and innovative marketing that shows a canny understanding of its audience.
Funded by Ben Goldhirsh, a 20-something Ivy leaguer [...]
Teaching Branding for Nonprofits at Syracuse University in their masters program this summer was much more fun than you can imagine. These students came at the subject with such intelligence, passion and delicious humor that the days just breezed by. All students are working professionals, most are from the United States, but some are from [...]