Category Archives: Everyday

Brand Blog

Fairey use?

The maverick illustrator Shepard Fairey (whom I know, have written about several times* and have great respect for) is being sued for his use of the AP photograph of Obama which was the basis of his now iconic O Man image.
The irony is the degree to which Fairey’s image has been appropriated by others [...]

Looks can be deceiving

Yes, Because We Can
Arriving at Union Station for the Inauguration I noted the first of what was to be a big Pepsi presence: a beautiful but blatant co-option of the Obama campaign.
I mean what has Pepsi (a mediocre tasting brown drink with no nutritional content and is probably bad for you) got to do [...]

Hard but safe landing

What a thrill to watch something actually go well!
Who knew that US Airways’ smaller planes had such great pilots? Who ever knows anything about the pilot – in whose hands we place our lives?
Yet because Captain Sullenberger saved the lives of 150 passengers and crew on a US Airways flight that went bad by [...]

Branding blind

On Saturday night SNL made a hugely tasteless error: they portrayed Governor David Paterson (NY) who is legally blind (and African American) as a befuddled immoral fool.
Not only can this be further from the truth, it was in very bad taste. Can you ’speed hear’? Paterson can. What sounds like Minnie Mouse to us is [...]

Co-operative branding

Why does our fledgling food co-op in Brooklyn need a brand? We don’t even have a space yet. And there are a few other problems: we have zero dollars in our coffers and we need 100% participation of members in all our decisions, especially the approval of the brand ID. And since we don’t have [...]

Branding the holidays

Shopping on Main Street in Brattleboro, Vermont today a store called Dragonfly is selling large rhinestone pins each one spells out a word in all capitol letters – ‘Dream’, ‘Hope’, ‘Imagine’.
Down the street, the window of Beadniks (a store that feels right in this Berkeley of the East) commands us to do something we have [...]