DK’s Work Philosophy
Do you know a robust, socially progressive organization that just can’t figure out how to communicate to others in a way that inspires? Are they so busy doing what they do well that they have not focused on their branding? These are fuzzy brands. This is the organization I most want to work with.
As a team, my client (for profit or non profit) and I map a plan to re-brand. Through my qualitative research process, we identify what’s working and what’s not about the way they engage their volunteers, funders, board, constituents, opinion-shapers. We form a dynamic team to develop a creative and effective communications strategy: explore new opportunities and a integrate the new, well designed brand into the organization’s programs by interpreting more accurately the organization’s core identity. The result is a dramatic expansion of the organization’s impact, influence and revenue.
In order to have a smooth transition I help my clients develop trust in their branding process. Together we create innovative ways to achieve transparency, clarity, and confidence in the organization’s viability and importance. We discuss how to use the brand system in an ongoing way to keep it fresh and effective. As a result, the organization’s board, staff and constituents confidently buy into the change as well. That’s a major part of the strategy.
This Web site is a resource designed to help inform and inspire those focused on the public good about the true value of branding – and design, imagery and writing as primary tools of branding – in order to increase the visibility and vitality of the robust organizations that can truly affect the health of our world.
My book, Branding for Nonprofits: Developing Identity with Integrity – full of ideas, processes, visuals and stories of effective branding – has proven to work for all kinds of organizations, not just nonprofits. It is published by Allworth Press.
DK Holland